Holiday Automotive breaks ground on new facility
Holiday Automotive is expanding their campus to include a dedicated vehicle reconditioning center on a 5-acre parcel across from Target in Fond du Lac. Baumhardt Sand and Gravel is using the mild December weather to begin excavation work in preparation for the 18,000 square foot facility.
In 2019, Holiday Automotive purchased the property on the northeast corner of Rolling Meadows Drive and Scott Street. The former site of Buffalo Bill’s Saloon, and later Club Fond du Lac, is the future home of Holiday’s Reconditioning Tech Center. The new building will house a team of twenty technicians, a parts department, and reconditioning support staff readying pre-owned vehicles for sale at all four Holiday showrooms across the company campus on Rolling Meadows Drive.
Willie Beyer, VP of fixed operations for Holiday Automotive stated, “this new facility will not only allow us to prepare our used vehicles more efficiently for sale, but it will expand our service capacity for our guests. We regularly receive feedback that guests appreciate the level of care we provide, but they wish we could get them in sooner.” Michael Shannon, Jr, Holiday’s President added, “this new facility will help us to accommodate our guests’ repair and maintenance needs, while streamlining the used vehicle reconditioning process. This expansion will support continued growth in both sales and service.”
Holiday has secured local construction firm C.D. Smith as the general contractor and the project has an estimated completion timeframe of Late Summer 2024.
Holiday Automotive, a Mike Shannon Automotive company, is a full-service, family-owned auto retailer based in Fond du Lac, Wisconsin. The company was founded in 1959 and enjoys a reputation as one of Wisconsin’s highest-performing dealerships in sales rank and customer satisfaction.