Lakeland Care, Inc. Supports Statewide Campaign to Highlight the Value of Community Health Plans in Wisconsin

[FOND DU LAC, WI] — Lakeland Care, Inc. a Wisconsin-based community health plan serving 31 counties across northeast and central Wisconsin, is proud to support the launch of a new statewide public education and awareness campaign designed to help Wisconsin residents, employers, and policymakers better understand the value of community health plans.

The campaign, titled “Your Health. Your Community. Your Plan.”, will kick off April 19–25, 2026, during Wisconsin Community Health Plans Week. The effort highlights the strength, stability, and local impact of Wisconsin’s unique health insurance market.

“At Lakeland Care, we believe health care should be personal and connected to the communities we serve,” said Sara Muhlbauer, CEO. “As a community health plan, we live and work here in Wisconsin. We partner with local providers, support local employers, and reinvest in the health of our communities every day.”

A Local Approach That Delivers Value

Wisconsin’s health insurance market is recognized nationally for its strong competition and high-quality coverage. Community health plans play a key role in that success by:

· Offering meaningful choice through regional competition

· Delivering high-quality care and strong health outcomes

· Supporting continuity of coverage across all stages of life

· Helping maintain affordability through strong relationships with local providers

Serving Northeast and Central Wisconsin Counties

As a community health plan, Lakeland Care is deeply rooted in 31 counties across northeast and central Wisconsin, serving over 7,400 members and working closely with local hospitals, clinics, provider systems, and community organizations.

Examples of local impact include:

· Investment in Community-Based Day Services and Prevocational providers to expand opportunities for members to build skills, engage in meaningful activities, and participate more fully in their communities.

· Partnership with Pyx Health to address caregiver fatigue by offering free support and resources to any Wisconsin caregiver.

· Providing preventative care and early intervention services through early dementia screening and promoting awareness and early identification of cognitive health needs.

“When people choose a community health plan, they’re choosing a plan that is invested in Wisconsin,” added Sara Muhlbauer. Wisconsin residents can learn more at www.WICommunityHealthPlans.com, including how to find a community health plan in their area.