New Sawdust District Entertainment Collaborative unites businesses and community leaders to strengthen Oshkosh’s entertainment corridor

A collection of business leaders have come together to form the Sawdust District Entertainment Collaborative, a new partnership dedicated to enhancing vibrancy, increasing visitation and supporting continued economic growth within Oshkosh’s Sawdust District.

Sawdust District Entertainment Collaborative has been meeting regularly since May to explore opportunities for cooperation amongst businesses and stakeholders that call the district home.

The group was created in response to significant growth and redevelopment occurring on Oshkosh’s south side and a shared belief that stronger partnerships can create a more connected, vibrant destination for residents and visitors alike.

Foundational Sawdust District businesses include: VenuWorks of Oshkosh/Oshkosh Arena; Fifth Ward Brewing Company; Flights Wine & Cocktail Club; Greene’s Pourhouse at the Granary; Sometimes Pioneer Island & Marina; Mill on Main/Badger Tavern; Houge’s Bar; Discover Oshkosh; Oshkosh Chamber of Commerce and City of Oshkosh. Additional partners/stakeholders who’ve come to lend support are Oshkosh Farmers Markets, Laughable Productions and Oshkosh Famous.

Since its formation, the collaborative has focused on several key initiatives designed to elevate the district’s profile and encourage visitors to explore everything the area has to offer.

Discussions have included coordinated marketing efforts, collaborative promotional campaigns and districtwide events. These initiatives have been recurring topics of the group’s meetings and planning efforts.

“The Sawdust District is home to a unique collection of businesses, attractions and experiences,” said Andy Linton, Executive Director of VenuWorks of Oshkosh/Oshkosh Arena, 1212 S. Main St. “By working together, we can create a stronger identity for this part of Oshkosh, attract more visitors, support one another’s success and create new experiences that encourage residents and guests to spend more time in the district.”

Members of the collaborative believe the Sawdust District is uniquely positioned to become one of Oshkosh’s premier entertainment destinations due to its growing collection of living spaces and community gathering spots.

“Our goal is simple: Bring people together,” said Andrea Reichenberger, owner of Flights Wine and Cocktail Club, 607 S. Main St. “We’re building relationships between businesses that already contribute so much to the community. By collaborating on marketing, events and long-term initiatives, we can create a stronger sense of place and ensure the Sawdust District continues to thrive.”

The collaborative plans to continue meeting monthly while advancing current projects and identifying additional opportunities to support business growth, tourism and community engagement within the district.

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