Technology to Expedite Parking at American Family Field

MILWAUKEE – The Milwaukee Brewers announced Monday a state-of-the-art parking system that utilizes license plate recognition technology to provide seamless entry into American Family Field parking lots.

The Brewers will partner with locally owned and operated Interstate Parking Company to implement the next generation license plate recognition technology. The Milwaukee Brewers will be the first professional sports organization in the United States to implement this technology to this scale, and it will debut at the Brewers 2024 Home Opener.

Once parked in the American Family Field parking lots, fans with prepaid digital parking will activate their parking session by simply typing in their license plate on the MLB Ballpark App. Fans purchasing day-of parking will scan a QR code posted on signs in the lot, enter their license plate and payment information. This expedited process will help alleviate backups that often occur during peak entry times. Parking ambassadors will be onsite to assist with traffic flow and help fans with the new process.

“We are always considering how to improve the fan experience, and entry into American Family Field’s parking lots is a topic fans often raise,” said Brewers President – Business Operations Rick Schlesinger. “The ease of the new parking system will eliminate the need to stop and pay a cashier, which slowed ingress into the parking lots.”

Fans will access American Family Field parking lots as usual. All entries remain the same with one additional entrance for Season Seat Holders and Suiteholders who have Gold parking, which can be accessed by entering from Brewers Blvd. American Family Field parking lot times have not changed and typically open three hours before the first pitch (subject to change). For Monday – Thursday games that start at 6:15 p.m. or 6:40 p.m., parking lots open two and a half hours before the first pitch. Further, parking prices remain the same as 2023.